Are we surprised money wins again?

Heir to the Levi & Strauss Co. empire wins the 10th House District. He was able to raise $200,000 from friends and family alone. He was endorsed by the NY Times which is run by long time family friend Arthur Gregg Sulzberger.

The race, which was called at 12:39 a.m. on Wednesday by The Associated Press, was one of the more suspenseful Democratic primaries in New York that pitted Goldman, the wealthiest candidate, against a field of progressive lawmakers, several with years of legislative experience representing the district and its constituents.

All told, there were 12 candidates vying for the seat, which represents Lower Manhattan and northwest Brooklyn.

In the end, Goldman — a 46-year-old first time candidate who poured $4 million of his own money into the race — prevailed with 16,686 votes over Yuh-Line Niou, a left-leaning state Manhattan assemblymember backed by the Working Families Party, who had the second highest number of votes at 15,380, according to unofficial turnout numbers. Hudson Valley Rep. Mondaire Jones came in third.

Goldman declared himself the winner on Tuesday night at his election party in Manhattan.